A little about me

“What really stands out about Turtle is her leadership. She knows how to bring a team together and get everyone working toward the same goal. She creates an environment where people feel comfortable sharing ideas and collaborating. She's leading by example, hardworking, always ready to tackle challenges, and bring a positive vibe to the team.”

Kathy Adamska, Sr. Software Engineer

About me

Between the precision of pixels and the messiness of the human heart, I've built my life's work. I've spent years refining my craft of design—obsessing over the barely perceptible interactions that make interfaces sing, the whitespace that gives meaning its shape, the rhythm of user journeys that feel inevitable only after countless iterations have worn away all traces of effortfulness.

But the most profound shift in my creative journey came not when I mastered a new design tool or solved a interaction problem, but when I realized that my greatest canvas wasn't screens but people. The delicate art of nurturing talent has become my most challenging and rewarding practice.

I've learned that leadership is less about having the right answers and more about asking the questions that unlock others' insights. It's about knowing when to guide and when to witness, when to shield a team from external pressures and when to let those pressures strengthen their resolve. Most days, it feels like a dance between structure and freedom, between pushing for excellence and creating the psychological safety that makes risk-taking possible.

The truth is, I'm still learning how to shift my gaze from the work itself to the people creating it. How to recognize that sometimes the most important design isn't in the product but in the conversation that helps someone see their own potential more clearly. How to understand that my success is now measured not in the pixels I arrange but in the growth I foster, the connections I strengthen, the voices I amplify.

There's a particular alchemy in watching someone transcend their own expectations—seeing the moment when a designer realizes they've created something beyond what they thought possible. In those instances, I glimpse what might be the most beautiful design of all: the architecture of confidence being built in real-time.

My journey at Lithia & Driveway, Gallus Golf, and The SwitchCase Group has taught me that excellence in product

design flows naturally from teams that feel both challenged and cherished. That the spaces between our formal processes—the informal conversations, the spontaneous collaborations, the shared moments of both frustration and breakthrough—are where the real work of leadership happens.

I'm still uncovering what it means to truly serve the people I lead rather than merely direct them. Still learning how to be present without being prescriptive, how to hold a vision while leaving room for others to transform it into something better than I could have imagined alone.

This is the work that doesn't appear in portfolios but defines careers. The invisible design that shapes not interfaces but possibilities—for products, for people, for the places where they intersect to create something meaningful in this fleeting, digital world.