Product design leadership fueled by systems thinking, clarity, and growth.
HI THERE. I’M TURTLE ANGELO
A design leader who thrives in complexity and loves bringing order to ambiguity.
With over two decades in product design, I've spent the last four years at Lithia Motors leading design across both customer experiences and internal tools that power America's largest automotive retailer. When I'm not working with my team, you'll find me teaching yoga, exploring San Diego's trails with my camera, or thinking about how systems—whether in design, business, or life—can create meaningful connection.
Professional expertise
Product Design/UX
Good design starts with understanding people — how they think, what they need, and where they get stuck. Over more than a decade, I've shaped digital experiences across automotive, fitness, and SaaS platforms, always balancing business goals with real human value. Whether designing complex checkout flows, vehicle management platforms, or internal tools that power large-scale operations, I bring both a systems thinker's mind and a deep commitment to craft to every challenge.
People & Mentorship
Helping people grow is some of the most rewarding work I do. I've mentored junior designers, managed agency teams, and coached direct reports into broader leadership roles — always with a focus on building confidence, ownership, and independence. I create space for learning through structured feedback, honest coaching, and a genuine belief that when individuals thrive, teams thrive. Whether it's guiding someone through a tough cross-functional negotiation or helping them find their voice in a room, I'm in it for their long game.
Design Leadership
I lead by creating the conditions for great design to happen — setting clear vision, establishing strong processes, and empowering my team to own their work. From transforming a two-year stalled initiative into a six-month success to expanding my role to oversee design across five cross-discipline teams at Lithia Motors, I've learned that decisive leadership paired with genuine curiosity makes all the difference. I believe the best leaders amplify the people around them, and that's always my north star.
Design Systems
I believe a great design system is only as powerful as the people who understand and trust it. I've spent years building that trust — leading audits, authoring documentation, and championing adoption across design and engineering teams. At Driveway, I spearheaded the Sequoia Design System, improving consistency and development velocity across the platform. For me, design systems aren't just about components; they're about creating a shared language that helps teams move faster and build with confidence.