Product design leadership fueled by systems thinking, clarity, and growth.
HI THERE. I’M TURTLE ANGELO
A design leader who thrives in complexity and loves bringing order to ambiguity.
I've spent the last four years at Lithia Motors leading design across both consumer and enterprise platforms that power America's largest automotive retailer. A genuine player/coach: setting experience direction when it matters, jumping into Figma and doing the work when it doesn't.
Work Examples
Make a Payment — Service scheduling up 3%
Scope Discipline in Practice — Shipping a 2-Year Stuck Project
Design Leadership at Scale — 50+ Features in Under a Year
Design System — 70+ components. Full documentation. Four months.
Onboarding Conversion — 12% conversion lift.
Design System — Feedback Color Expansion
Order Tracking — Cut call center volume 7%. NPS up 4 points.
Design System — Elevation System Redesign
AI Vehicle Insights — converts 29% of engaged users to action
Expresso Bike On-Screen Redesign
Turtle has touched every major initiative at Driveway — including a ground-up redesign of a high-volume automotive e-commerce checkout experience, a customer loyalty and retention platform serving hundreds of dealership locations nationwide, and now a large-scale Salesforce implementation — and in each case she brought the same combination of craft excellence and delivery instincts that is genuinely rare. Whether she was designing key flows herself, guiding junior designers, or directing outside talent, the output was always exceptional and always on time. She helped reshape how design and product worked together at Lithia, and the standards she set became the bar for the entire org.Matt Murray, Director of Product @ Lithia & Driveway