PRODUCT DESIGN CASE STUDIES
Here are some samples of my work over the past few years.
Enhanced Checkout Experience
Case Study: Driveway’s vehicle order experience struggled to keep up with the needs of the growing business and wasn’t meeting customer expectations.
Authentication
Case Study: Driveway Finance Corporation (DFC) had 60k users signing in every day to their independent payment portal app. This felt like a no brainer. Route all those users through My Driveway and increase customer loyalty through service scheduling, extended warranties, and more.
Sequoia Design System
Case Study: I led the vision, strategy, and execution of our design system initiative, Sequoia. Sequoia is the design system for driveway.com. This wasn't just about building a component library, it was about scaling design operations for a rapidly growing organization.
Expresso Guest Conversion
Case Study: Expresso is an exercise bike with an on-screen virtual riding experience in the fitness club market. Riders can create a personal account to record their rides, compete on leaderboards, and strive to beat their personal best. This project endeavored to increase account signups.
Simplified Event Creation
Case Study: Unifying a fragmented event creation experience in Momence Experiences to increase collaboration and promote security.
Mobile Punch Cards
Case Study: In 2020, many businesses were required to limit hand-to-hand contact to reduce the spread of COVID-19. We redesigned our mobile punch card feature so users didn’t have to pass their phones to course staff.
